Through your website your customers and potential customers can find your company and further a relationship with you. Once you’ve attracted their attention, you need to keep in touch to build upon that relationship and keep them coming back for more.

An email campaign can help you achieve these goals, rounding out your internet marketing approach. At the cheap end, you can maintain your own list of email addresses and send regular communications to this list. Initially your message may be simple text. Then you may want a designed email template to provide consistency in your company’s image. Focus Graphic Design can provide you with such a template for a low cost.

As your list grows it may become more manageable through a list server. A list server offloads the sending process from your computer to a mail server and allows better list management, even allowing list members to subscribe and unsubscribe themselves, or allowing you list access from any computer not just the one where you first built the list. To send a message to your list, you simply address a message to the list server. The list server does the rest of the work, distributing your message to each address. Focus Graphic Design offers a list server that can meet your needs.

With continued growth you may wish to take on more complex features for your email list. Consider the following:

• You may want to send to subsets of a complete list.
• You may want to customize each message with the recipient’s name.
• You may want to be notified if anyone new adds themselves to your list or if someone wishes to remove themselves from your list.

If these are your needs, then you’ve outgrown your own lists and list server’s. Now it’s time for a more customized, programmed solution to your email needs. Focus Graphic Design can provide a web-based application that will handle your unique emailing needs.